Art Director Should Be Product Designer

by Rich Beckman on March 16, 2010

This is a pic­ture of a cov­er­let on a store shelf. The color of the cov­er­let in the photo is much more vibrant than the color of the actual coverlet.

If the more vibrant color helps sell the item, then would it not make sense to give the actual prod­uct the more vibrant color?

At least the untruth of the pic­ture is clearly demon­strated.

{ 5 comments… read them below or add one }

1 Luka March 16, 2010 at 6:29 pm

The difference in color is more likely due to a mixup or lack of attention, in the photography/printing process, than because someone thought it looked better in a more vibrant color.

2 Rich Beckman March 16, 2010 at 10:40 pm

Good point. How does that go? “Never attribute to sinister motives what is easily explained by incompetence?”

So, never attribute to competence (incompetence?) what can be easily explained by indifference?

3 Luka March 16, 2010 at 11:22 pm

Probably printed in china.

;o)

4 Alicia March 21, 2010 at 1:18 pm

And, I’m sure someone will STILL pull it out of the bag and say, “I thought it’d be brighter…”

5 Rich Beckman March 21, 2010 at 2:22 pm

ROFLMAO!!

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