Now They Tell Us

Have you seen or heard Pru­den­tial’s new ad campaign?

This rock has nev­er stood still.

Although I do not recall the exact phrase that was used, I am cer­tain that once upon a time their adver­tis­ing con­veyed the idea of sta­bil­i­ty with that rock. Sol­id, nev­er changing.

Now we know bet­ter I guess.