It has been a few days now since Rush Limbaugh insulted the Georgetown law student for three days running and then gave the non-apology apology. And sponsors have been dumping him in response to the social media tsunami (I can not believe I spelled that right the first attempt).
I am still seeing blog posts about the trouble Rush is in (now the music group Rush has demanded that Limbaugh stop using their music on his show.)
Rush is not in trouble. He knew he was going low when he went there. He understood there would be an outsized reaction to what he said. This is intentional on his part. The reaction proves his continued relevance (which makes one wonder if he was beginning to doubt his continued relevance).
There will still be sponsors. His show will continue. His audience will remain.
The best response would have been to ignore his statements, but even if everyone managed that it would simply result in Rush saying even worse things.
What he said was bad enough. I suspect he will say something as bad or worse somewhere down the road. It is what he does.