Art Director Should Be Product Designer

This is a picture of a coverlet on a store shelf.   The color of the coverlet in the photo is much more vibrant than the color of the actual coverlet.

If the more vibrant color helps sell the item, then would it not make sense to give the actual product the more vibrant color?

At least the untruth of the picture is clearly demonstrated.

3 thoughts on “Art Director Should Be Product Designer”

  1. The difference in color is more likely due to a mixup or lack of attention, in the photography/printing process, than because someone thought it looked better in a more vibrant color.

  2. Good point. How does that go? “Never attribute to sinister motives what is easily explained by incompetence?”

    So, never attribute to competence (incompetence?) what can be easily explained by indifference?

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