Art Director Should Be Product Designer

This is a pic­ture of a cov­er­let on a store shelf. The col­or of the cov­er­let in the pho­to is much more vibrant than the col­or of the actu­al coverlet.

If the more vibrant col­or helps sell the item, then would it not make sense to give the actu­al prod­uct the more vibrant color?

At least the untruth of the pic­ture is clear­ly demonstrated.